Engage Group has partnered with global Mobile Digital Advertising partners to provide Device ID’s, X/Y coordinates, time of day installed applications and descriptive attributes and unique insights on all consumer smartphones within its data universe, where we know their habits, their commute, their personal interests in the digital world and we can even track and map how many times they purchase something online.
Our data science team map the X/Y coordinates to addresses and associated device IDs with households or work addresses to establish device owners, we then append attributes along with name, address and other data elements from our data universe to create curated audience segments.
With access to such huge data assets, we provide consumers “digital footprint”, where we map these footprints and apply cutting edge data science to create a “Digital DNA”.
We then group the profiles to create curated precision audiences to fulfil our clients target audience briefs thus providing a unique and streamline approach for our clients to activate their marketing campaign via their digital agency or in-house marcomm teams.
Engage Groups Alive Data solution and capability collects on a regular basis consumer consented personal information (PII) under the guidelines of GDPR and each Countries specific Privacy Policy’s and accumulates, measures, and derives insights from different third-party sources to create enhanced profiles of consumers. We collect data through various means such as, Lead Generation, Brand Campaigns, Competitions, Online Paid Surveys via our Alive Survey webpage and via affiliate networks and we mine, create and curate audience segments from the mass datasets. We append on an ongoing basis new and insightful knowledge to audience segments, with the aim of helping organisations meet their business and marketing goals.
Since we are using tools that are very close to a person, their mobile phone device, we have only 0.2% margin of error for our data accuracy.
Every person has unique and different digital habits and behavior. Their Digital DNA, so we specifically curate this data into groups to create our precision audiences.
Our data curation will always be maintained to ensure recency and relevance. By tracking mobile phone data, our data will keep updating and following the user behavior.
Alive Data builds insights across a variety of consumer segments. This allows you access to ready-made lists custom built audiences on a massive scale and depth across the APAC region to suit your product/service, enhance your marketing efforts and improve ROI.
