Alive Data has partnered with a global Mobile Digital Advertising partner (MDAP). The MDAP provides Device ID’s, X/Y coordinates, time of day installed applications and descriptive attributes. Our data science team map the X/Y coordinates to addresses and associated device IDs with households or work addresses to establish device owners, we then append attributes along with name, address and other data elements from our data universe to create curated audience segments. These audience segments can then be used by agencies/clients to create targeted audiences that they can activate via our MDAP online digital advertising channel.

Illustration shows the data journey from an online unknown user opening an application to identification via household and then audience targeting in Alive Data client counts engines and activation via our partner API.