Retail Brand Achieves 2.4× ROAS Through Purchase-Intent Audience Matching

Retail brand matched purchase-intent signals from 1.2M households against DSP audiences.

2.4×

ROAS

Sector

Retail

Audience

1.2M purchase-intent households

Result

2.4× ROAS vs Prior Benchmark

The Challenge

The brand had achieved strong reach but struggled with campaign efficiency. Existing campaigns were optimised to broad audiences without a reliable way to identify which households were genuinely close to making a purchase.

The Approach

Alive Data leveraged purchase-intent signals from approximately 1.2 million households, resolving and matching these signals against the brand’s DSP audiences. This enabled the brand to focus on households actively demonstrating buying behaviour rather than relying on demographic assumptions.

The Activation

The matched audience segments were activated directly through the brand’s existing DSP, allowing campaign delivery to prioritise households with the strongest indicators of purchase intent.

The Results

Representative of results across recent campaigns.
2.4× return on ad spend compared with prior campaign benchmarks.

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