Data Solutions
One platform. Every consumer, household by household.
AI-enabled, household-level intelligence — the insight, audiences and activation your campaigns run on. One living profile per consumer, privacysafe by design.
Solutions Preview
Four pillars of intelligence.
Location Insights
Know where your customers are and where they’re going.
Segment Insights
Understand your consumer at the depth your strategy deserves.
Audience Activation
From insight to activation in one platform.
Direct Marketing
Reach the right person, directly.
Australia's deepest consumer data.
First- and third-party consented data, resolved to the household refreshed monthly, never stale.
Consumer Intelligence
Many signals. One consumer.
Mobile, online, automotive, address,spend every Australian leaves signalsacross dozens of touchpoints.Alive Data resolves them to a singlerecord, anchored at the household.
Privacy-first.
Address-anchored.
Audience-ready.
Audience Activation
One audience. Every channel.
Build your audience once. Activate it across every channel that matters. Programmatic, social, CTV, email, walled gardens in any format your media stack expects.
Privacy-first.
Cross-channel.
Real-time.
Precision Audiences
Pre-built, or shaped to your brief.
Activated across every major DSP, SSP and walled garden. Deterministic and modelled audiences the pre-builts for speed, custom segments when the brief calls for it.
Active & aware
Gym-goers, fitness-app users and event athletes fast-growing,
high-intent for health and lifestyle brands.
Reach
3.2M
Index vs AU
1.8×
Style-led Spenders
App affinity and recent store visits across fashion, beauty and luxury retail. Ideal for apparel and e-commerce.
Reach
2.6M
Index vs AU
2.1×
Affluent
High-value Households
Recent dealership visits, premium dining and luxury retail. Small in number, outsized in spend per
item.
Reach
1.4M
Index vs AU
3.4×
Auto intenders
In-market Drivers
Transaction, renewal and service signals across ~70% of Australian dealerships, via our Human Data partnership.
Reach
1.9M
Index vs AU
2.6×
Ready to See What the
Data Reveals?
Pre-scope document within
five working days.