Predicting auto purchase intent — weeks before the competition.

Auto decisions show up in behaviour — dealership visits, service timing, renewal windows well before they show up as a sale. Most brands target on demographics and miss that window.

~70%

OF AU DEALERSHIPS

3–6 wks

INTENT, AHEAD OF MARKET

Household

RESOLUTION

The Challenge

In-market intenders – households showing genuine buying behaviour now, not lookalikes.
Service & renewal timing – reach owners as finance, insurance and service windows open.
Conquest – identify intenders weighing up a competitor.

The Solution

Through the Pentana partnership, Alive Data sees transaction, renewal and service activity across roughly 70% of Australian dealerships — resolved to the household and layered with movement, spend and wealth.

The Results

Less spend wasted on out-of-market households, and earlier reach on the ones actually in the market – the difference between chasing a sale and being there before the competition.

Ready to See What the
Data Reveals?

Pre-scope document within
five working days.

Predicting auto purchase intent — weeks before the competition.

The Challenge

The Solution

The Results

Ready to See What the Data Reveals?

Ready to See What the
Data Reveals?