Data Solutions
One platform. Every consumer, household by household.
AI-enabled, household-level intelligence — the insight, audiences and activation your campaigns run on. One living profile per consumer. Privacy-safe by design.
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Four pillars of intelligence.
Location Insights
Know where your customers are and where they’re going.
Segment Insights
Understand your consumer at the depth your strategy deserves.
Audience Activation
From insight to activation in one platform.
Direct Marketing
Reach the right person, directly.
Australia's deepest consumer data.
First- and third-party consented data, resolved to the household — refreshed monthly, never stale.
CONSUMER INTELLIGENCE
Many signals. One consumer.
Mobile, online, automotive, address,spend — every Australian leaves signalsacross dozens of touchpoints.Alive Data resolves them to a singlerecord, anchored at the household.
Privacy-first.
Address-anchored.
Audience-ready.
AUDIENCE ACTIVATION
One audience. Every channel.
Build your audience once. Activate it across every channel that matters. Programmatic, social, CTV, email, walled gardens — in any format your media stack expects.
Privacy-first.
Cross-channel.
Real-time.