+22%
28%
2–4 wks
A national auto brand was buying across broad demographic and geographic audiences. A large share of spend reached people with no intention of buying a car soon, and the team couldn’t reliably tell genuine in-market buyers from people who merely fit a demographic.
Alive Data resolved the audience to the household and built an in-market intender segment from movement, plus dealership and service signals via the Pentana partnership (around 70% of Australian dealerships), layered with spend and wealth. It surfaced intent a few weeks before it showed in market, activated privacy-safe through the brand’s existing DSP.
Reaching in-market households earlier lifted media ROI by around 22% and cut wasted impressions against out-of-market households by roughly 28%.
“Alive Data helped us identify in-market buyers weeks earlier than our previous targeting approach.”
Pre-scope document within
five working days.
