1.7×
22%
2.4M
A travel brand was relying on search and interest audiences, which only capture people already actively looking – late in the funnel, expensive, and chased by every competitor at once. Earlier stage intenders were missed.
Alive Data built a travel-intent audience from real-world movement – visits to travel agents, airports and premium-experience venues – layered with household wealth and life-stage, resolved to the household and activated across the brand’s DSP and social.
Reaching intenders earlier and at household precision delivered roughly 1.7× ROAS against the prior campaign and cut cost per acquisition by around 22%, from a pool of 2.4M travel-intent households.
Pre-scope document within
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