Automotive Brand Improves

Automotive brand used household-level mobility signals to identify in-market intenders 3–6 weeks before competitors.

38%

media ROI lift

Sector

Automotive

Audience

In-market auto intenders, household-resolved

Result

38% Media ROI Lift

The Challenge

Broad demographic and geographic targeting meant a large share of spend reached people with no intention of buying. The brand couldn’t separate genuine in-market buyers from lookalikes early enough to act.

The Approach

Alive Data resolved the audience to the household and built an in-market intender segment from movement patterns plus dealership and service signals, surfacing intent 3–6 weeks before it showed in market.

The Activation

Pushed privacy-safe audiences into the brand’s existing DSP with no change to creative — only to who the spend reached.

The Results

Representative of results across recent campaigns.
38% media ROI lift and a reduction in wasted impressions against out-of-market households.

“Alive Data helped us identify in-market buyers weeks earlier than our previous targeting approach.”

Client Name — Marketing Director

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