Resources
Sharper thinking on consumers, movement and data.
Latest thinking
POV on consumer trends, mobility, privacy and sector reads.
Your postcode is lying to you
Most marketers segment Australia by postcode or suburb. Not because it’s the right unit — because, for a long time, it was the only unit anyone could buy. The problem
Targeting after the cookie
For years, the third-party cookie did the heavy lifting in digital advertising. Now it’s disappearing, and a lot of marketers are bracing for a targeting cliff. Here’s the uncomfortable part:
What movement knows that surveys don’t
Ask someone what they buy, and they’ll tell you a story. Watch where they actually go, and you’ll learn the truth. The gap between the two is where most marketing
The proof behind the numbers.
20–50% media ROI lift. Here’s how brands got there.
Guides & Reports
Downloads
Data overview one-pager
Coverage, methodology and data schema — everything a media buyer needs to evaluate Alive Data for their stack.
Auto / Pentana sector read
How automotive brands are using transaction and service data to predict purchase intent 6 weeks ahead of the competition.
Exact counts. Match rates. Per-record detail.
The full data sheet — exact signal counts, match rates and per-record attribute detail — is available on request. We share it directly with account teams, not as a public download. Keeps the conversation honest.