Resources
Sharper thinking on consumers, movement and data.
Expert perspectives on consumer trends, mobility intelligence, privacy-first targeting, and sector-specific insights backed by real-world data, predictive modelling, and proven strategies that help brands achieve 20–50% improvements in campaign ROI.
Insights
Latest thinking
POV on consumer trends, mobility, privacy and sector reads.
Ask someone what they buy, and they’ll tell you a story. Watch where they actually go, and you’ll learn the truth. The gap between the two is where most marketing
For years, the third-party cookie did the heavy lifting in digital advertising. Now it’s disappearing, and a lot of marketers are bracing for a targeting cliff. Here’s the uncomfortable part:
Most marketers segment Australia by postcode or suburb. Not because it’s the right unit — because, for a long time, it was the only unit anyone could buy. The problem
Case Studies
The proof behind the numbers.
20–50% media ROI lift. Here’s how brands got there.
Guides & Reports
Downloads
Data overview one-pager
Coverage, methodology and data schema everything a media buyer needs to evaluate Alive Data for their stack.
Auto sector read
How automotive brands are using transaction and service data to predict purchase intent 6 weeks ahead of the competition.
Exact counts. Match rates. Per-record detail.
The full data sheet exact signal counts, match rates and per-record attribute detail is available on request. We share it directly with account teams, not as a public download. Keeps the conversation honest.